Covid-19 spurred rich motorists to purchase extra Rolls-Royces than ever earlier than as a result of it made them realise life is brief, the posh carmaker has mentioned.

As world circumstances escalated in 2021, Rolls-Royce Motor Vehicles, primarily based in Goodwood, West Sussex, booked the very best annual gross sales in its 117-year historical past, promoting 5,586 automobiles.

The corporate’s chief govt, Torsten Müller-Ötvös, mentioned the pandemic had led to prospects, whose common age was 43, responding to the reminder of their very own mortality by splashing out on luxury cars.

“Many individuals witnessed individuals of their group dying from Covid and that made them assume life will be brief and also you’d higher reside now somewhat than postpone till a later date,” mentioned Müller-Ötvös.

“That has helped Rolls-Royce.”

He mentioned the carmaker, owned by BMW, had additionally benefited from the restrictions the pandemic had positioned on rich shoppers’ alternatives to spend their cash elsewhere.

“It is vitally a lot attributable to Covid that the whole luxurious enterprise is booming worldwide,” he mentioned. “Individuals couldn’t journey lots, they couldn’t make investments lots into luxurious providers … and there may be fairly some huge cash gathered that’s spent on luxurious items.”

He mentioned gross sales had risen in each a part of the world, an uncommon development, with Higher China and the Americas remaining the 2 greatest markets, every at 30% of gross sales.

No different producer offered extra vehicles for greater than €250,000 (£208,000), he mentioned. The Phantom mannequin was the corporate’s greatest vendor however its Cullinan SUV accounted for 30% of 2021 gross sales.

Rolls-Royce Spectre electric car
Rolls-Royce’s first absolutely electrical automobile, the Spectre, is because of be delivered in 2023. {Photograph}: Rolls-Royce/PA

Its first absolutely electrical automobile, the Spectre, is because of be delivered in 2023 forward of a transfer to cease producing combustion engines and go absolutely electrical by 2030.

With the pandemic exhibiting no signal of curbing the spending energy of the extraordinarily wealthy, Rolls-Royce additionally introduced a “coach-built” service that can permit devotees of the marque to design their very own automobile over 4 years.

It will permit them to buy “one thing cash usually can’t purchase however you may get it with us”, Müller-Ötvös mentioned.

He added that Brexit had induced pointless difficulties for Rolls-Royce due to restrictions on workers motion and the executive burden of exporting, an issue for a carmaker that sends 90% of its British-made automobiles abroad.

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“Brexit undoubtedly didn’t make our life in any method simpler,” he mentioned.

Any impression on the corporate’s prices won’t present up till it studies full accounts later this 12 months.

In keeping with the newest accounts filed at Firms Home in June, pretax revenue for 2020 was £61m, down from £97m in 2019.


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